Business owners - If you've been operating for over five minutes, you’ve probably heard someone confidently say, “Yeah, I’m doing SEO on my website.” And if you’ve ever paused and thought, “…cool… but what does that actually mean?”  — you’re not alone. SEO gets thrown around like a badge of honor, often without much explanation. It sounds impressive, but for most business owners, it’s frustratingly vague. Let’s clear it up. Here’s SEO, explained the Strategic Principles  way